Myles Worthington is the CEO and founder of WORTHI, an award-winning ethnographic marketing and content company named one of Adweek’s top Multicultural Agencies in 2023—just 18 months after its launch. Rooted in ethnography—the study of people and cultures—WORTHI’s approach centers on authenticity and audience insight.
Without outside funding or loans, Myles built WORTHI from the ground up through credibility, relationships, and grit. Today, the agency partners with leading brands including Google, Apple, Disney, Amazon, Hulu, Paramount, and Peloton.
Myles’ mission is clear: to redefine how brands engage underestimated audiences—not just through DEI values, but through business-driven strategies. As multicultural and LGBTQIA+ communities become increasingly central to global consumer power, WORTHI helps brands move beyond generic marketing to form lasting, meaningful connections.
Prior to founding WORTHI, Myles joined Netflix in 2016, where he launched and led the Multicultural Brand & Editorial team. He spearheaded sub-brands like Strong Black Lead, Con Todo, Most, and Netflix Golden—platforms that celebrated and amplified diverse voices. His leadership helped Netflix evolve its brand through audience-first storytelling until his departure in 2022.
Speech Topics include:
Underestimated Audiences:
The Untapped Value in Multicultural Markets reveals how brands are missing out on massive growth opportunities by overlooking the evolving, multicultural general market. Myles Worthington, CEO of a leading ethnographic marketing agency, urges leaders to rethink outdated labels and instead recognize the economic power of “Underestimated Audiences” such as Black, Latine, LGBTQ+, and AAPI communities. Through data-driven insights and compelling narratives, this presentation highlights why authentic engagement with these groups isn’t just the right thing to do—it’s essential for long-term brand success.
Founded WORTHI, named Adweek Top Multicultural Agency, 2023.
Built WORTHI with no funding—only grit, trust, credibility.
WORTHI specializes in ethnographic marketing, communications, and branded content strategy.
Clients include Google, Apple, Disney, Amazon, Hulu, Paramount, Peloton.
Creates authentic connections between brands and multicultural, LGBTQIA+ global audiences.
Focused on underestimated audiences as profitable, not just DEI-driven.
Led multicultural PR at Netflix, launching major identity-driven sub-brands.
Created Strong Black Lead, Con Todo, Most, Netflix Golden platforms.
Recognized for shaping inclusive marketing, storytelling, and brand engagement efforts.
Won multiple honors; WORTHI’s impact celebrated across media and culture.
Pioneered multicultural brand strategy now adopted by top global studios.
Empowered diverse creative voices within Netflix’s evolving editorial strategy.
Instrumental in building Netflix’s internal focus on representation and inclusion.
Hi. We are Jay Siegan Presents. We are the talent liaisons that curate, ideate, and connect you to the right artists to transform special events into experiences of a lifetime. Our roots are those of musicologists and culture hawks, deeply embedded in the living performing arts. This is the foundation of our work, the soul of our business, and what we've been doing for over 25 years. We have the capacity and capability to bring any artist from anywhere in the world to your event.
The cost associated with booking Myles Worthington is influenced by several factors. These include the interest and availability of the talent, the date and location, the nature of the event, and the schedule of the talent involved. To receive an accurate quote to book Myles Worthington for your event, we will need to gather some specific information. Reach out to us to dig in more and we can discuss an offer with the agent for Myles Worthington.
Please note, we are not the agents or managers for the talent listed, except as indicated, nor are we affiliated with any particular agency roster. This ideal and impartial position in the industry allows us to make the best recommendations that align with our client’s objectives and budgets. Please remember that we don't accept fan emails, special requests, meet and greets requests. Serious booking inquiries only, please. Our secret to success is our solid industry relationships and our experience booking talent!
