When Maluma was invited to perform on 2020’s One World: Together at Home broadcast to raise awareness about the coronavirus pandemic, he thought, wow, really? Him? The only Spanish-language performer on the bill? To a kid who’d grown up loving artists like Ricky Martin, himself a kind of global ambassador for Latin pop, the invitation was more than just a chance to play—it was a chance to show his people off to the world. “I felt that when I was performing, I was representing my whole culture,” he told Apple Music.
And in important ways, he was right. Born Juan Luis Londoño Arias in 1994 in Medellín, Colombia, Maluma has joined a rising tide of Latin pop artists—including Bad Bunny, J Balvin, and Ozuna—who have managed to make a global impact without tailoring themselves for a global (read: English-speaking) market. His biggest tracks—“HP,” “11 PM,” “Qué Pena,” “ADMV”—have helped define 21st-century reggaetón and Latin trap, while his collaborations with artists like Madonna (“Medellín”) and The Weeknd (“Hawái [Remix]”) aren’t just novel features but reflections of the changing demographics of mainstream music.
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Coco Loco
Hi. We are Jay Siegan Presents. We are the talent liaisons that curate, ideate, and connect you to the right artists to transform special events into experiences of a lifetime. Our roots are those of musicologists and culture hawks, deeply embedded in the living performing arts. This is the foundation of our work, the soul of our business, and what we've been doing for over 25 years. We have the capacity and capability to bring any artist from anywhere in the world to your event.
Hi. We are Jay Siegan Presents. We are the talent liaisons that curate, ideate, and connect you to the right artists to transform special events into experiences of a lifetime. Our roots are those of musicologists and culture hawks, deeply embedded in the living performing arts. This is the foundation of our work, the soul of our business, and what we've been doing for over 25 years. We have the capacity and capability to bring any artist from anywhere in the world to your event.
The cost associated with booking Maluma is influenced by several factors. These include the interest and availability of the talent, the date and location, the nature of the event, and the schedule of the talent involved. To receive an accurate quote to book Maluma for your event, we will need to gather some specific information. Reach out to us to dig in more and we can discuss an offer with the agent for Maluma.
Please note, we are not the agents or managers for the talent listed, except as indicated, nor are we affiliated with any particular agency roster. This ideal and impartial position in the industry allows us to make the best recommendations that align with our client’s objectives and budgets. Please remember that we don't accept fan emails, special requests, meet and greets requests. Serious booking inquiries only, please. Our secret to success is our solid industry relationships and our experience booking talent!
