Key Takeaways:

• Audiences want real wonder again. In a screen-heavy world, live magic cuts through the noise and creates unforgettable, lean-in moments that feel genuinely human.
• Magic drives connection — not just applause. When done right, it breaks down barriers, sparks conversation, and turns a corporate event into something people actually talk about the next day.

From Jay

Corporate audiences have seen it all — polished speakers, branded swag, immersive tech. But what actually cuts through today? Experiences that feel immediate and impossible to ignore. In a world saturated with screens and predictable run-of-show formats, live magic is making a powerful return to corporate events — not as novelty entertainment, but as a strategic tool for engagement, connection, and memorability. Here’s why magic belongs back on the corporate stage.

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Experience the Magic

• I’ve spent my career obsessing over what actually moves the needle in a live environment. If you’d asked me ten years ago, "magic" might not have been the first word out of my mouth. But right now? It’s one of the most exciting things happening in live entertainment.
• We’re seeing a massive cultural pivot. People are tired of the polished, the digital, and the predictable. They want to be genuinely baffled. They want that specific "lean-forward" energy that you only get when someone is doing the impossible three feet in front of your face. They want to be amazed. 

The Prime Video Launch:

Our sister company, Genius + Poison, just released the hit show Underground Magic on Prime Video. It’s raw, it’s adult, and it’s intentionally gritty. It’s magic for people who think they hate magic—and the response has been incredible. 24 magicians over 8 episodes.

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The Bespoke Super Bowl Experience:

We recently produced a high-stakes, invite-only party for the Super Bowl that felt more like a secret society than a corporate mixer. We brought in three of the world’s greatest magicians for an intimate, close-up experience. No stage, no distance. Just pure, high-level psychological warfare for an elite crowd with utter joy and amazement.

The High-End Private Event:

We recently produced two sophisticated events with Justin Willman (the mind behind Netflix’s Magic for Humans). These were rooms full of senior executives and brand leaders—not an easy crowd to impress. But watching that level of cynicism melt away in real-time is a reminder: great magic is a masterclass in human psychology and connection.

The Zabrecky Hour:

‍ This is the project I’m particularly fired up about. We’re releasing a full-length special with LA’s own Zabrecky. If you know him, you know he’s a total icon—strange, theatrical, and brilliantly dry. It’s not a "trick" show; it’s an immersive, mid-century-noir-style fever dream. It’s exactly the kind of bold programming that’s making this medium cool again. It is art.

‍Magic as a Strategic Event Tool

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We are expanding this vision globally. We aren't just booking "acts"; we are building experiences that feel like they belong in 2026.

In a corporate world where attention is the rarest currency we have, well-curated magic isn't just "entertainment filler." It’s a strategic advantage. It’s the thing people are still talking about at breakfast the next morning.

If you’re looking to break the mold for your next event (think corporate holiday party) or series, let’s talk. The "new" magic is here, and it’s a lot more powerful than you think. Let’s go!