Santana burst onto the scene in the late 1960s, blending Latin rhythms with psychedelic rock and quickly becoming icons. Their self-titled debut, launched by a legendary Woodstock performance and the hit “Evil Ways,” set the stage for a string of chart-topping albums: Abraxas (featuring “Black Magic Woman” and “Oye Como Va”) and Santana III. Led by virtuoso guitarist Carlos Santana, the band defined Latin rock’s mainstream breakthrough.
By the mid-’70s, Carlos shifted toward jazz fusion and spiritual exploration, collaborating with artists like John McLaughlin and Alice Coltrane. While commercial momentum slowed, Santana continued to evolve and experiment. The band remained active through lineup changes and stylistic shifts, finding modest success with albums like Amigos and Zebop!.
In 1999, Santana experienced a massive resurgence with Supernatural, thanks to Clive Davis’ hit-packed concept and the smash single “Smooth” featuring Rob Thomas. The album topped charts globally, earned nine Grammy Awards, and reintroduced Santana to a new generation.
Carlos continued to explore new collaborations into the 2000s, including the Grammy-winning Shaman, the Latin-infused Corazón, and jazz-inspired Africa Speaks with vocalist Concha Buika. In 2016, he reunited the classic Santana III lineup for Santana IV and later joined the Isley Brothers for Power of Peace.
Through decades of reinvention, spiritual journeys, and global collaborations, Santana has remained a pioneering force in rock, Latin, and fusion music — bridging generations with timeless guitar work and cross-genre innovation.
Maria Maria
Smooth
Black Magic Woman
Oye Como Va
The Game Of Love
Evil Ways
Formed Santana Blues Band with Gregg Rolie in 1966.
Discovered by Bill Graham, debuted at Fillmore West, 1968.
Released debut album Santana following iconic Woodstock performance, 1969.
Abraxas (1970) reached #1; included “Black Magic Woman.”
Santana III (1971) hit #1; featured Neil Schon joining lineup.
Became disciple of Sri Chinmoy; adopted name Devadip Santana.
Signed with Arista Records under Clive Davis in 1998.
Supernatural (1999) sold 30 million copies worldwide.
Shaman (2002) included hit “The Game of Love.”
Reunited classic lineup for Santana IV in 2016.
Teamed with Isley Brothers on Power of Peace, 2017.
Blessings and Miracles featured Winwood, Hammett, Stapleton, Rob Thomas.
Won 10 Grammy Awards across multiple categories and decades.
Won three Latin Grammys including 2004 Person of the Year.
Inducted into Rock and Roll Hall of Fame, 1998.
Grammy Award: Blues for Salvador, Best Rock Instrumental, 1988.
Grammy Award: “The Game of Love” with Michelle Branch, 2003.
Billboard Century Award recipient in 1995 for career achievement.
Billboard Lifetime Achievement Award winner in 2009.
2015 Billboard Spirit of Hope Award for humanitarian efforts.
Hollywood Walk of Fame star at 7080 Hollywood Blvd, 1997.
NAACP Hall of Fame Award recipient in 2006.
Echo Music Prize: Best International Rock/Pop Male Artist, 2001.
Kennedy Center Honoree in 2013 for cultural contributions.
Inducted into International Latin Music Hall of Fame, 2002.
CHCI Medallion of Excellence for Community Service in 1999.
Chicano Music Awards: Latino Music Legend of the Year, 1997.
UCLA Cesar Chavez Spirit Award with wife Deborah in 2001.
Patrick Lippert Award recipient for activism, awarded in 2001.
Published The Universal Tone memoir on November 4, 2014.
Memoir explores childhood, spirituality, and decades of musical evolution.
Hi. We are Jay Siegan Presents. We are the talent liaisons that curate, ideate, and connect you to the right artists to transform special events into experiences of a lifetime. Our roots are those of musicologists and culture hawks, deeply embedded in the living performing arts. This is the foundation of our work, the soul of our business, and what we've been doing for over 25 years. We have the capacity and capability to bring any artist from anywhere in the world to your event.
The cost associated with booking Carlos Santana is influenced by several factors. These include the interest and availability of the talent, the date and location, the nature of the event, and the schedule of the talent involved. To receive an accurate quote to book Carlos Santana for your event, we will need to gather some specific information. Reach out to us to dig in more and we can discuss an offer with the agent for Carlos Santana.
Please note, we are not the agents or managers for the talent listed, except as indicated, nor are we affiliated with any particular agency roster. This ideal and impartial position in the industry allows us to make the best recommendations that align with our client’s objectives and budgets. Please remember that we don't accept fan emails, special requests, meet and greets requests. Serious booking inquiries only, please. Our secret to success is our solid industry relationships and our experience booking talent!
